Ken Fox is the managing partner of a business strategy marketing consulting firm called The Soundings Group. He has extensive experience working for Fortune 500 companies in marketing, new business development and business ventures. During the course of his career, Mr. Fox has led marketing research and new business development for consumer packaged goods companies (The NutraSweet Company and Hunt-Wesson Foods, now ConAgra) and in medical products (Hillenbrand Industries, Inc.) His experience includes working on high profile consumer products such as: Equal brand sweetener, NutraSweet, Wesson Oil, Orville Redenbacher Popcorn, and Peter Pan Peanut Butter, among others. He has extensive international experience assessing new markets, helping to launch and optimize new product introductions in countries such as: Australia, Brazil, Canada, Hong Kong, Japan, Singapore, Taiwan, Thailand and in Western Europe. Mr. Fox also has extensive new business consulting experience in the medical field, working with such companies as: GE Medical, Berchtold, Hollister, Smith & Nephew and Eli Lilly & Company.
He is currently a mentor in The Citadel’s MBA program, and has taught part-time in the MBA programs at DePaul University in Chicago, Webster Univeristy (Charleston, SC, USA and Chengdu, China) and The Citadel. He has published in the Journal of Business Strategy, the Journal of Healthcare Finance, the University of South Carolina’s “Business & Economic Review,” Competitive Intelligence, and the “Charleston Regional Business Journal.” Mr. Fox received a BBA from the University of Cincinnati and MBA from Pepperdine University. – See more at: http://thesoundingsgroup.com/management-profile/#sthash.Qkt0szv9.dpuf