Lorin Coles brings over twenty years of alliances leadership experience to Alliancesphere, the consulting and training firm with a singular focus on alliance execution that he co-founded. He is instrumental in defining and designing Alliancesphere’s offerings and supporting tools, working directly with clients such as Hewlett-Packard, Microsoft, Intel, Cisco, NetApp and The Coca-Cola Company, to craft best-practice-based alliances programs that deliver measurable results for all stakeholders.
Prior to founding Alliancesphere, Mr. Coles served four years as Senior Vice President of Alliances for Scient (formerly iXL, Inc.). Lorin was responsible for the development, management and success of the Alliance Program. He directed the corporate Alliances effort, creating an industry-leading program recognized as “Best in Class” by Gartner.
Lorin Coles previously served as Assistant Vice President for the Americas for NCR/Teradata’s High Availability/Electronic Commerce group. While working at NCR, Mr. Coles pioneered sales and marketing alliances and is credited with the launch and support of the Microsoft Enterprise Partnership initiative.
With proven experience in various sales, marketing and alliance management roles, Mr. Coles is a featured speaker for academic and corporate forums, where he shares his experience and knowledge as a leading change agent and visionary for the alliances arena. Mr. Coles is also frequently quoted in the press and was featured in a SmartPartner cover story, where he was described as “Mr. Alliance.” He was later named to their “Smart 50 People” listing.
Mr. Coles contributes time and expertise to many organizations, including serving as current Chairman for the Conexx in Atlanta. He also currently serves as the Software Committee Chairman for the Conexx and was a founding member and past President of the Southeast Chapter of the Association of Strategic Alliance Professionals (A.S.A.P.).
Lorin Coles holds a bachelor’s degree in Marketing from the University of Georgia and currently resides in Atlanta, Georgia, with his wife, Meg, and three children.