Since January 12, 2010, hidden camera footage of smiling students getting more than they bargained for from a Coke vending machine has been viewed by more than 2.2 million people on YouTube. Last night, the Coca-Cola “Happiness Machine” was awarded CLIO’s prestigious Gold Interactive Award at the 51st annual awards dinner held in New York City. A CLIO award is one of the world’s most recognized industry accolades for advertising, design and communications.
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