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AICC Member ooVoo in Forbes: How OoVoo Became Teenagers’ Favorite Way To Video Chat

How OoVoo Became Teenagers’ Favorite Way To Video Chat

Elizabeth Woyke, Forbes Staff, 2/1/2012

Izzie De Luca owns a BlackBerry, iPad and MacBook, is active on Facebook and has AIM and iChat accounts. But when the 14-year-old New Yorker wants to connect with her friends, she often turns to ooVoo. The eighth grader says she spends up to two hours a day talking on the video chat service, logging on as soon as she has finished her homework, or even before.

The video calling service ooVoo allows six people to communicate for free. The feature has attracted teens. OoVoo is still far from a household name but teens like De Luca are making it one of the hottest technologies among the young and connected. The company, which has offices in New York and Tel Aviv, says two-thirds of its users are younger than 25 years old and one-third of its users are 17 and under.

Oovoo is explosively popular on places like Facebook and Twitter, where teens congregate. Oovoo’s Facebook page has 1.7 million “likes”, placing it in the top 20 technology brands on the social networking site. The company estimates that its name is broadcast on Twitter once every two seconds, mostly by teens tweeting incessantly about their ooVoo activity.

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