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AICC member Unisfair Launches Channel Program to Capitalize on Growth of Virtual Events

Digital Advertising Agencies and Event Planners Can Now Add Customized Virtual Events to their Service Rosters

logo_unisfair Unisfair powers the world’s virtual events and virtual environments for business. Virtual events and environments are used for marketing, recruiting, training and internal collaboration. If it can be done physically, Unisfair can replicate it virtually—with superior return on investment. Unisfair has powered over 600 large scale virtual events for enterprise clients including Cisco Systems, Economist, IBM, Intel and KPMG. Unisfair is privately held and backed by Sequoia Capital and Norwest Venture Partners with headquarters in Menlo Park, California and offices in New York, Boston and Israel. Unisfair joined AICC in 2008 and participated in the US-Israel Web 2.0 Business Exchange.

Unisfair, has launched a formal channel program to help its partners meet the growing demand for alternatives to physical events. Targeted at digital advertising agencies and event planners, the program offers these audiences a platform for increasing revenue by offering customized virtual events and bundling value added services.

According to FutureWatch 2009, an annual survey conducted by Meeting Professionals International and American Express, virtual meetings are an im¬portant trend, and many respondents predicted a shift to Web-based learning as a way to control meeting and travel costs.

“Demand for Unisfair’s technology solutions grew substantially in 2008 as the number of virtual events hosted by Unisfair customers grew over 200 percent,” said Guy Piekarz, CEO of Unisfair. “Building this ecosystem will enable us to meet the rapidly increasing demand being driven by economic challenges, globalization and travel reductions.”

“The ability to combine Unisfair’s virtual environment with our webcasting platform enables us to offer our clients a much more engaging and interactive experience,” said Shaun McIver, President and CEO of Streamlogics. “As marketers across the globe continue to experience budget cuts, virtual events are increasingly relevant and Unisfair’s partner program is helping us provide additional value for our customers.”

By reselling Unisfair’s virtual environment, companies can easily expand their current service offerings. For example:

  • Unisfair partners can bundle value added services around the virtual events including strategy, creative and promotion services.
  • Digital Advertising agencies can extend their client’s brand, through the creation of custom virtual experiences.
  • Event Planners will have the ability to seamlessly replace or augment physical events even as the economy forces meeting and trade show cutbacks.

The Unisfair partner program provides comprehensive services to make it easy for partners to sell and implement the solution and includes sales and marketing tools, training, as well as customer service and support. Types of partnerships include both reseller and referral. As a part of Unisfair’s commitment to support the channel, Unisfair has also released Version 8.9 of its virtual event platform. Product enhancement highlights include an increased level of branding and the flexibility to easily create custom virtual experiences.

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