As recently reported in the Dunwoody Crier, ClickDimensions, an Atlanta-Israeli software startup, founded just 2 years ago by John Gravely and Koren Tako, is now the top-rated Microsoft-certified marketing automation solution for the world-popular customer relationship management program, Microsoft Dynamics CRM. The company has grown to 30 employees, with most of them at its Dunwoody headquarters, four in sales at an office in Fargo, N.D., and 12 in development and support in Tel Aviv.
More than half of ClickDimensions’ clients are outside the US, mainly in the UK, Australia, New Zealand, the Netherlands and Scandinavia. Its roster of clients includes big names from every segment of business, sports and education – including Volvo, the Dallas Cowboys, the Boston Red Sox, GAF Building Materials, the London School of Business and Finance, MTV Europe, and several groups within Microsoft itself. The software enables sales and marketing people to share information about their individual customers’ wants, needs and behaviors in order to identify the best prospects, nurture them until they buy, and then provide outstanding customer service.
This is Gravely’s second successful startup, the first being c360, a software firm he sold several years ago that led indirectly to ClickDimensions. After selling it in 2006, Gravely stayed on for three years as CEO. To meet the new owners’ desire for a constant supply of new products, Gravely bought from developers who had products but no means of marketing them including one from a small software firm in Tel Aviv. He stayed in touch with the company’s owner, Koren Tako, and became good friends as well as business associates.
“We knew everything about each other, but all these years, we knew each other only long-distance, thanks to Skype,” said Gravely. In the summer of 2010, they decided to start ClickDimensions. This month, Tako visited Atlanta, and the two finally met face-to-face.