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Driving safety innovator GreenRoad joins AICC

greenroadBill Dale, GreenRoads’ Atlanta based sales manager for the Southeast presented today at AICC’s Software Committee meeting hosted by Cloud Sherpas at their Buckhead location. GreenRoad’s headquarters is located in CA and the r&d is in Israel.  The company was introduced to AICC by Benchmark Capital during AICC’s mission to Israel.

Green Road technology improves driver safety, and significantly reduces crashes and fuel consumption by instantly identifying risky drivers and empowering them to change their behavior behind the wheel. GreenRoad’s flagship service offering is GreenRoad Safety Center.  This service combines in-vehicle technology with integrated web applications that continuously rates driving skills and behavior, trains drivers in real time by providing feedback as they drive, and sustains behavior improvements through continuous reinforcement. By improving driver safety, GreenRoad Safety Center significantly reduces crashes and fuel consumption.

Sectors targeted for this product are:
Fleet Operators: Crash and fuel costs are two of the top three costs for fleets.  Aggressive driving behavior is a contributor in 95% of crashes, and leads to injuries and fatalities. Unsafe drivers also waste fuel and increase carbon emissions as vehicles burn 10-15% more fuel when driven aggressively.  Safety Center changes driver behavior, and as a result, users have experienced 25-50% fewer crashes and significantly decreased crash and fuel costs.
Insurers:  Greenroad is partnering with Insurance Companies to develop products to target their high risk drivers, for example teen drivers.  Greenroad provides insurance companies with the opportunity to develop unique offerings for high risk drivers that will enable them to improve their risk profile and reduce their premiums.

GreenRoad is funded by leading private equity investors including Benchmark Capital, Balderton Capital and Virgin Green Fund.

Guy
Guy

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