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Featured Israeli Company in the SE: WalkMe

walkme-logoFor companies and mobile apps, user engagement and interaction on mobile devices is crucial if they want their customers to stay online, dig deeper and eventually subscribe, buy or upgrade.  The best way to engage your mobile customers is to add in multiple touch points and reminders during their browsing experience.

 Enter WalkMe. WalkMe helps guide mobile users through, what can be, complicated or convoluted sites and processes by providing those touch points to help guide them during browsing.  WalkMe works by overlaying information in “tip-balloons” within the browser window. These balloons break down online processes into step-by-step instructions. These balloons help users complete online tasks without leaving the screen to watch video tutorials or read manuals or FAQ pages.
WalkMe is a cloud based Enterprise Class Guidance and Engagement Platform. This platform guides users and drives them to action within any online experience. The platform anticipates user needs and provides help exactly when and where they need it. WalkMe also drives users to action by highlighting new features and recommending relevant high-value offerings. All of this is accomplished without any changes to or integration with the underlying software.
WalkMe, Inc, was founded in 2011 in Tel Aviv. The WalkMe platform was officially launched in 2012. With headquarters in San Francisco and offices in NY and Raleigh, NC, WalkMe has continued to innovate and grow. Last summer the company announced it had raised an additional $25 million in Series D funding, bringing their total investment to  $42.5 million.

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