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Gilbarco Veeder-Root Partners with Odysii

Greensboro, North Carolina-based Gilbarco Veeder-Root and Tel Aviv-based Odysii have announced an exclusive global partnership to create a new generation of highly intelligent and automated tools to enable convenience stores to increase sales.  Building on Odysii’s software, the new Impulse platform integrates with Gilbarco Passport or any other point of sale systems to deliver targeted recommendations via an additional touch screen at the point of sale.  Retailers using the system report 3-5% increases in average basket size and gains in targeted categories such as private label products.

Franklin, Tennessee-based MAPCO, a US subsidiary of Israel-based Delek, has adopted the Impulse in-store solution, and will soon launch a new forecourt merchandising extension called Purchase@Pump.  “The Impulse upselling platform is a valuable addition to our long commitment to retailer profitability through merchandising applications,” said Martin Gafinowitz, President of Gilbarco Veeder-Root.

MAPCO Express President Igal Zamir said, “We challenged Gilbarco and Odysii to work with us on an industry first – to give our forecourt customers real-time access to promotions and the ability to purchase in-store merchandise while refueling. This project, scheduled to begin testing soon, should help us deliver on our objectives to increase store traffic, make it easy for loyal customers to buy their routine items, and gain opportunities to win the loyalty of customers that visit primarily for fueling.”

Gilbarco Veeder-Root is a worldwide technology leader for retail and commercial fueling operations, offering a broad range of integrated solutions from the forecourt to the convenience store and head office for almost 150 years and helping manage the business and maximize the bottom lines for 19 of the top 20 convenience store operators in the US.   “They are the perfect partner to bring our intelligent upselling solution to market,” added Odysii CEO Adi Eyal.

Odyssi has been member of the American-Israel Chamber of Commerce since 2008, and was first showcased by AICC at the “Store of the Future” event the following year.  In 2010, they were the winner of the Eagle Star “Deal of the Year” award.

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