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I3 Presents: Making Business Sense of Social Media Through Analytics – December 7th

Israel Innovation Impact (I3) Series
in Partnership with


Making Business Sense of Social Media Through Analytics

Critical Knowledge That Can Improve Your Company’s Bottom Line and ROI
December 7, 2011 5:30pm-8:30pm

UPS Headquarters
55 Glenlake Pkwy NE
Atlanta, GA 30328

What is it about?

The Social Media industry is experiencing rapid transformation and growth.   Social media is a relatively new phenomenon, but Facebook, Twitter, LinkedIn, Tumblr and other social media websites have become increasingly important sources of website traffic.

This also creates a massive demand for data related to social media. Where are users coming from? What topics excite them? What calls to action cause them to respond?  These are questions that, if answered accurately, can be the difference between a successful and a failed social media campaign.  Unfortunately, social media analytics is still in its infancy, and not many people know where or how to begin.

Israel has long been known for its strong technology companies, and the growing area of social media analytics is no different. This event will feature Israeli social media companies with a strong focus on social analytics, web traffic analytics, and return on investment tools. Come meet them and learn about ways to make your marketing more powerful, and more measurable.

Who should attend?

This topic is one that is of particular interest to marketing, sales, PR, advertising, social media, and CRM executives; wireless carriers, interactive agencies, retail, banking, service providers, and customer support organizations; investors; and a variety of other traditional stakeholders and new entrants.

What will you learn about?

  • Israeli tech firms and their unique solutions for marketing analytics and ROI tracking.
  • The latest trends in social media on a global level.
  • The different ways Atlanta marketers and marketing agencies are tackling the challenge of social media analytics.


Networking followed by a program moderated by an independent expert.

5:30-6:30pm    Heavy hors d’oeuvres and networking; table displays for Israeli companies

6:30-6:45pm    Welcome and opening remarks

6:45-7:15pm    Presentations from 3 – 5 Israeli companies representing atopic as described above

7:15-8:00pm    Panel discussion to provide context on social media analytics innovation.

8:00-8:20pm    Q&A

8:20-8:30pm    Closing comments and wrap-up




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