Tel Aviv-based company was formed around the need of musicians to hear a musical instrument before they buy it. Creates a social platform where people can buy and sell musical gear with an emphasis on auditory information. Users have the ability to upload sound samples, images and structured description of their musical gear. Also enables users to share their gear across the web and provides a high quality player that one can use on his own website or on other platforms to increase his sales or to brag about his sound. Seeking introduction to guitar and guitar-related gear companies, musical instrument companies, and music publications.