We first met Datanetis at the Israel Mobile Association (IMA) US roadshow introducing Israeli companies to major US mobile carriers. The local meeting was of organized by AICC member Dan Israel with key executives at at&t. Since then, Elery Pfeffer, Datanetis’ CEO, presented at AICC’s Telecommunications Committee and was introduced to several companies in the region.
Datanetis’ solutions help consumer facing organization increase marketing and business impact through harnessing consumer social influence or word of mouth. Datanetis’s solutions use the plethora of data available to the organization in a new way that is more powerful than ever before. It is able to very accurately analyze social influence and turn it into marketing action. Customers are experiencing results that have wide organization implications on marketing and have a hard effect on the bottom line.
Datanetis was founded in 2005 by a group of industry veterans responding to a dire market need to draw on social influence as part of marketing programs and business intelligence. The company is globally active in numerous verticals such as telecom, retail, credit, travel, internet providers and more. Datanetis’s ability to harness word of mouth is driven by our proprietary ground breaking technology, developed over years of intensive research in applicative social network analysis and proven in successful implementations. The results are clear and measurable. Datanetis’s solutions empower organizations to increase loyalty, increase customer LTV, reduce churn, increase up-sell and cross-sell and increase overall marketing effectiveness.