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Member Profile: Shira Grossman

Shira Grossman headshotMy husband and I moved to Atlanta at the end of 2011 and I had the chance to become a member of Conexx in 2012. I saw an opportunity to contribute my expertise working with Israeli companies and form business connections in my new hometown. When I first became a member, I received a warm welcome from Guy Tessler, Barry Swartz, and Greg Kirsch. They made me feel that Conexx was an organization where I could make a positive impact, meet like-minded individuals in the Atlanta business community, and maintain my connection to Israel.

I was an attorney in New York City for 13 years and the last six years I was co-head of litigation and employment law specialist in the New York office of Shiboleth, LLP, one of the largest law firms in Israel. When I found out that the most active American-Israel Chamber of Commerce in the US was in Atlanta, I immediately joined. I knew I could forward my career in counseling and representing Israeli companies and use my expertise to help grow Conexx.

In my five years with Conexx, I have had the opportunity to be a member of three committees, moderate a panel, and create a Connector. I became a member of the Professional Connector and its Steering Committee, and I moderated a panel for the Professional and Business Seminar in 2013. Since then, I have been a member of the Marcom Audience Subcommittee, which involved the re-branding of Conexx. Last year, I became one of the founding members of the Women’s Initiative Committee. Lastly, I am the founder and Chair of the Lifestyle Connector.

Currently, I am Counsel to Hudson Parrott Walker, LLC in the Buckhead area of Atlanta. We are top-notch advisors and trial counsel in the areas of commercial, employment, banking, construction and liability law. We strive to understand our clients’ businesses and goals so that we can serve their needs, meet their expectations, and contribute to their success. My understanding of Southern and Israeli culture and business practices and working with Israeli companies at an Israeli law firm, places me in a unique position of helping Israeli companies coming to the Southeast.

Personally, Conexx intertwines with my heritage and personal story. My father was Israeli and a Six-Day War veteran. He met my mother, a native Atlantan, in Israel in 1971, and they both came back to the US to live. When my father passed away in 2005, I felt that I needed to be connected to Israel to maintain my connection to him and his culture, which was always a big part of my life. I felt that visceral need was fulfilled when I started working at Shiboleth a few months after my father’s passing. Conexx continues to fulfill me in a similar way. Being a member of Conexx is also a celebration of my roots – my mother’s family has lived in Atlanta since the 1880’s and my father’s family came to what is now Israel in the 1930’s.

Professionally, Conexx is the ideal place in Atlanta to hold myself out as an experienced advisor and counsel to Israeli companies coming to the Southeast. I am excited to be chairing the new Lifestyle Connector. The mission of the Lifestyle Connector is to create mutually beneficial connections between Israeli and Southeast companies in the fields of entertainment, sports, home, fashion, dining, hospitality and education.

As the Chair of the Lifestyle Connector, my role has been to create the connector from the ground up. At the beginning of 2016, I presented to the Executive Committee and Board of Directors and after that, I spent six months identifying and selecting the members that would be the best fit for our Steering Committee. I led our first meeting this past fall. Coming up is our launch event on April 5 from 7:45-10:00 a.m. at the Microsoft store in Perimeter Mall – we have a cutting-edge event planned for our debut. Conexx will be partnering with Microsoft and showcasing Hololens, Microsoft’s virtual reality technology, along with three Israeli companies that use virtual reality technology in the real estate, retail, and entertainment industries. I hope to see y’all there!

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