Jerusalem-based company is commercializing technology from The Hebrew University that focuses on mercury removal in coal-fired power plants.† Already tested with a lab-set at a major coal-fired power plant in Ashkelon and reached extraordinary stable results of 96-99% of mercury removal as compared to 70-95%†today that can also lower the cost by 50-60%.† Seeking introduction to utilities in the Southeast to establish a pilot site to demonstrate the efficacy and to a company to manage the site and lead to the commercial stage.† Potential prospects include a manufacturer of equipment for power plants, a contractor / engineering company in this field, a financial group from the industry, or a specialty chemical manufacturer for the industry.