Netanya-based Outbrain has acquired Atlanta-based Scribit, (formerly Vertical Acuity), a content platform that allows brands to curate long form content from leading publications on their site. The price of the deal was not disclosed, but it has been announced that the Atlanta team will continue to operate.
Outbrain is a leading content discovery platform, reaching a highly engaged audience through distribution on top publisher sites including CNN, Fox News, Hachette Filipacchi Media, Mashable, MSNBC and Slate. The company, founded in 2006 with 175 employees, provides publishers a service for recommended links to increase traffic and generate revenue. Outbrain also works with brands and agencies including Starcom, Digitas, Mindshare, American Express, P&G, Colgate-Palmolive, General Mills and Exxon, offering a way to distribute content alongside publisher’s own editorial recommendations.
Scribit was founded by Atlanta technology start up veteran Gregg Freishtat who commented on the deal, “Outbrain gives us a larger platform, greater scale, global reach, and an amazing team of people who share our vision and passion for online marketing and creating amazing consumer experiences. We will be able to accelerate our product plans and sales and marketing efforts in ways we could never have accomplished on a standalone basis.”
“Adding a content curation platform to our product portfolio will help brands develop more robust content marketing strategies and provide an additional revenue stream for our publishing partners. Scribit’s leadership team has built a fantastic platform, and shares the same vision and culture that is so important for us. We’re excited to welcome the Scribit team to Outbrain and together continue to lead the content marketing industry,” added Yaron Galai, Outbrain’s CEO.